Nowadays, the typical Internet user spends roughly 88% more time on websites with videos and dedicates about 1/3 of all online activity to watching videos. Given this rate, the amount of time people spend engaging and watching videos will only increase as years go by. Businesses Considering video content marketing should understand that similar to all other aspects of the digital marketing world, plenty of time and effort needs to be put in getting the desired results. Increasing conversions and driving traffic are not a matter of only embedding a few videos into webpages and hoping all goes well. Audiences are able to connect with different products and services if different videos, formats and topics get used at appropriate times. Below, we discuss how to use different kinds of videos at appropriate times to boost traffic and conversions during your sales cycles.
Website visitors have up to 85% probability of buying products after watching product videos about them, which is why you should focus on creating short promotional videos which showcase the main features and benefits of your products, and place them conveniently on your website. For example, apparel stores and do this by creating videos of models wearing their clothes rather than only posting photos. If your business provides services, you can create videos highlighting the problems solved by your services and how they achieve this.
Use How-to videos to drive traffic. You can catch the section of your audience with prime buyer intent by using how-to videos. If your audience has a problem they seek to solve or an issue they would like to learn, it is upon you to show them the way. As a matter of fact, roughly one in every three Internet users confessed to purchasing products or services as a direct effect of watching how-to videos or tutorials. On search engines, videos appear in 52% of keyword searches, with 82% of them being from third-party sites such as YouTube hence the importance of optimising videos with keywords for SEO. Always have transcripts of your voice-overs and include detailed meta descriptions about any video you post.
To increase the likelihood of users sticking in the long term, and making their onboarding process smooth, fun and easy create product walk-throughs. It is important to put yourself in the shoes of a first time user before creating any product walk-throughs.
Social proof in the form of customer testimonials is a powerful way of communicating your value to all website visitors. Therefore, reach out to some loyal customers and enquire whether they would like to record testimonials for the business.